ViX Paula Hermanny

Interviews

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With ViX, you have introduced the Brazilian bikini to the world. Tell us about your journey of how you got to where you are today?

I am originally from Brazil but moved to San Diego when I was 21 and have been here ever since.  I fell in love with the laid-back beach culture and attitude - but I could never find a swimsuit I liked. Every time I went back to Brazil, I would stock up on bikinis and make little tweaks and changes here and there.  Soon all my girlfriends were asking for bikinis just like mine - and that is how ViX was born. I went from customizing swimwear for my friends, to creating a global resortwear brand. I love that American women – and women from all over the world – are embracing Brazilians bikinis and cuts.  In Brazil, going to the beach is way of life, a lifestyle, and that is spirit in which I design.

 Who is the ViX woman?

The ViX woman appreciates quality, beauty and fit – and that is why she loves our suits. She follows fashion and knows the trends, but she does not live by them. She is confident, feminine, well-traveled and sophisticated. She appreciates the extra attention we pay to fit and to luxurious details such as high quality Lycra, 24-karat gold plated hardware and jewelry inspired details. Our resortwear suits her perfectly, because she can wear them poolside during the day, or in the evening for cocktails and dinner.

We absolutely love your Sofia collection. What brought you to create a second line? 

Sofia, my daughter, inspired the collection. The Sofia girl is a perfect mix of my Brazilian heritage and my adopted Southern California lifestyle. The Sofia collection channels an adventurous and bohemian spirit - it’s mix and match and is in tune with seasonal trends. While Sofia has the trademark embellishments, prints, and fit that ViX is known for, we’ve introduced them in a more adventurous way with new cuts and fresh details. 

Where can we see Vix and Sofia for 2015? 

 Although we started in swimwear, we now have evolved beyond the bikini.  We will have more caftans, cover-ups, dresses and even rash guards, in addition to our classic swimwear. Due to high demand, we introduced our first High Summer season debuting this month on Bikini Bird! Our product offering will continue to evolve, this fall we will be introducing our first contemporary collection, Paula Hermanny.

Of all of your styles to choose from, what is your favorite go to look?

My favorite look has always been a great fitting white bikini and white sundress – it never goes out of style.

Paula's favorites:

Next vacation spot – Angra do Reis, Brazil

Sunscreen – Vertra

Cocktail- Champagne

Dream collaboration-  Tom’s Shoes and Sofia by ViX. I admire Blake Mycoskie very much.

Model muse- Kate Moss embodies style and elegance in an effortless way. For swim, I love Isabeli Fontana. 

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Kate Moss