MAKING WAVES IN L.A.
SurferxBlood x Amuse Society Pool Party & Pop Up at The Hollywood Roosevelt
Location: Hollywood, California
Amuse Society and SurferxBlood hosted a poolside social with California's new breed of taste-makers at The Roosevelt Hotel this past weekend to kick off the summer swim season. Brand builders Morgan Pharoh and Douglas Neill of SurferxBlood, along with Amuse's head of marketing, Maria Sass, brought together Los Angeles's best to enjoy a day under the sun. Tony Adams, founder of Chit Chat records, pro skater Erik Hamamoto and surfer//model Brook Power filled the summer breeze with familiar rock, soul and smooth grooves before Jennefer Herema took the stage to DJ with her some of her band mates, The Blackbananas. VIP guests included: Duff and Susan McKagen; photographers Jason Jee Parry and Andrew Kuykendall; models Helen Owen, Josie Marie Canseco, Candice Neill, Miranda Hewitt and bloggers Amy Pham, Jennyluvs of E!, Jill of Little Black Boots, Vivianne Lapointe, Thania Peck, Nalia of Naliainvogue and more. SunBum's skincare products protected guests from the rays while they danced, mingled and shopped Amuse Society's newest collection, one of our favorites by way of Mandy Fry and Summer Rapp, now also available at ShopBikiniBird.com.